Global Blue Invests in Reflaunt, an Innovative New Re-Commerce Platform

In August 2022, Global Blue announced it acquired a minority stake in the resale technology pioneer, Reflaunt, as part of a Series A funding round. Reflaunt is a white-label service in which consumers can seamlessly resell their past purchases within a brand’s existing platform, thanks to its unique resale infrastructure.  The investment represents an advance in Global Blue’s omnichannel expansion into the post-purchase journey.

Retailers and brands affiliated with Reflaunt can add instant circularity to their ecosystem, while capturing the growth of the fast-growing resale market. Inventory from loyal consumers of leading brands is sourced by Reflaunt via the brands’ e-commerce platforms. Reflaunt then manages pricing, quality checking, photography and sale of the inventory on behalf of the brand. Customers are given the choice of brand shopping credits or cash reward in exchange for their pre-loved items.

The investment in Reflaunt extends Global Blue’s post-purchase solutions for retailers, alongside other members of its growing RetailTech network.

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