Ferragamo Steps Up Tax Free Performance Across its French Boutiques
Since 1927, Ferragamo has defined luxury through a unique blend of Italian craftsmanship, creativity and innovation. From footwear and leather goods to ready-to-wear and accessories, every detail reflects a commitment to excellence.
International shoppers expect more than products—they want a smooth, premium, and effortless in-store experience.
In France, Ferragamo set out with a clear objective: to make every Tax Free Shopping interaction faster, more compliant, and easier for boutique teams to manage day to day. In partnership with Global Blue for over 20 years, the brand turned this ambition into measurable results through a structured, hands-on approach.
The Challenge:
Keep Tax Free Smooth, Fast, and Compliant in Every Boutique
Ferragamo operates a select group of three boutiques across France and Monaco, supported by agile teams with a strong focus on in-store excellence. In this environment, every moment at the point of sale matters and Tax Free Shopping needs to fit naturally into the sales ceremony, so advisors can stay focused on the client, without adding complexity at checkout.
The objectives were clear:
Deliver a consistent experience across all locations
Ensure fast and efficient checkout
Strengthen compliance while reducing manual errors
Ferragamo aimed to move beyond legacy issuing habits and ensure teams were fully leveraging the right tools, in the right way, every day.
The Solution: Turning the Right Tools into Consistent In-Store Execution
Rather than introducing new systems, the focus was clear: make better use of what was already in place and ensure it was applied consistently across all boutiques.
Together, Ferragamo and Global Blue built a structured performance plan, based on two key priorities:
Maximizing existing technology
Reinforcing execution through in-store training
01
Maximizing Existing Technology
Ferragamo already had a strong foundation with IC2 Integra: our cloud-based issuing solution integrated into the Point of Sale (POS) system. This solution allows Tax Free issuance to happen directly within the sales flow, with purchase details automatically captured – saving time and reducing manual steps at checkout.
Additionally, Mobile Customer Care was introduced as a mandatory step in the issuing process. This ensures every international shopper receives clear, real-time updates on their refund, through a personalized page.
By combining IC2 Integra and Mobile Customer Care as part of their standard routine, Ferragamo ensures a more consistent and simplified process for teams while improving clarity and follow-up for shoppers.
02
Reinforcing Execution through In-Store Training
Unlocking performance came down to one thing: usage. The right tools were already in place – the priority now was to ensure they were used confidently and consistently, every day.
To achieve this, Global Blue performance managers conducted tailored, boutique-level coaching sessions focused on:
- IC2 Integra best practices
- Credit Card Capture optimization
- Fast Refund adoption
This hands-on support enabled teams to internalize processes and apply them consistently. As a result, boutiques now deliver a seamless and aligned experience.
The Results: Immediate Gains in Execution and Adoption
With the performance plan in place, Ferragamo quickly saw tangible improvements across its French boutiques1, reflecting more consistent in-store execution, stronger adoption of digital tools, and a more aligned approach across the network.
A Trusted Partner Behind the Scenes
Throughout the project, we acted as a hands-on operational partner – combining digital solutions with local expertise and high availability of our teams.
Boutique teams benefit from immediate support whenever needed, helping maintain smooth execution and consistent routines without adding complexity.
What really makes a difference is the availability of the Global Blue team. Knowing we can reach out and get clear answers at any time gives our boutiques real peace of mind.
It’s always a pleasure to work with clients who are committed to delivering excellence at every step. We’re here to support them—so the shopper experience, the team, and the results all align.
A Clear Takeaway:
Build Performance Through Everyday Excellence
Ferragamo’s experience in France highlights a simple but powerful approach: to focus on the fundamentals and execute them consistently and keep on improving.
When the right structure is established, Tax Free Shopping seamlessly integrates into the in-store experience, enhancing operational efficiency and customer satisfaction.
Today, Global Blue supports Ferragamo as a trusted day-to-day partner, maintaining and improving boutique performance through a combination of technology with hands-on coaching and expertise.
Ready to Improve Your In-Store Tax Free Shopping Performance?
If you are looking to streamline and elevate the Tax Free experience, let’s have a chat to pick the best plan for your store.
1Global Blue: Overall comparison from July - December 2024 to January - December 2025
