Tax Free Shopping:
Insights 2026

The international shopper landscape is evolving, and so are the opportunities. Travelers are still on the move, exploring multiple cities, and balancing purchases between personal goods and experiences.

Our latest data and exclusive, never-before-shared survey reveals what international shoppers really want. From the cities they visit to the experiences they seek, see how travelers are shaping the market.

Knowing what drives shoppers today sets the stage for tomorrow’s opportunities. This report reveals:

• Who’s driving spend: From Mainland Chinese to US travelers, see which nationalities are shaping the market.

• Where they’re going: From top cities to emerging hotspots, understand the new shopper journey.

• What’s next: Discover how high-value US shoppers and Gen Z are influencing 2026.

• Actionable insights: Equip your teams with the right tools and intelligence to engage and capture international shoppers at every stage.