Shop the World: Seizing Opportunities with International shoppers at the 2024 Paris Olympics

France is a magnet for tourists across world, with recent data indicating a notable surge in international travel to the country. In 2023, international air traffic to France saw an impressive 81% recovery^[1]for all nationalities. However, it's not just sightseeing that's attracting visitors—it's shopping as well.

France, a Tourist Hub

According to Global Blue’s data, France’s Tax Free Spend recovery for 2023 hit 109% when compared to 2019, with international shoppers averaging €1,189 in expenditures per person. Paris emerged as the retail hub, driving 83%^[2]of France's business, particularly in areas like Montaigne and Saint Honoré. Additionally, the French Riviera, led by key destinations like Monaco and St Tropez, contributed significantly, accounting for 12%^[2] of the country's Tax Free retail business.

Promising Perspectives Ahead for 2024: A Boost for Tourism and Retail

As demonstrated by the Rugby World Cup, sporting events often catalyze tourism growth and bolster Tax Free Shopping performance. The 2024 Olympic and Paralympic Games is set to have the same impact in France. Paris Je t’aime* forecasts show France expects to host 16.1 million visitors during the 2024 Olympic period, 12% are expected to be international visitors, representing 1.9 million tourists. Among the forecast, the UK, US, Germany are expected to be the top visitors.

Backed on 2012 London Olympics experience, Global Blue data suggests a substantial surge in sales both before and after the Olympic Games, with a projected 30% increase in sales volumes three weeks prior to the event and a remarkable 50% increase expected three weeks post-event. ^[4]

Key Nationalities to Watch Out For: Chinese and US Shoppers

As the 2024 Olympics approach, attention turns to the resurgence of Chinese and US tourists in France. Throughout 2023, Mainland Chinese shoppers demonstrated a gradual return to shopping and travel, contributing significantly to France's retail landscape with a 52%^[2]Tax Free Spend recovery rate when compared to 2019 and an average expenditure of €1.9K^[2]per international shopper. Anticipated air capacity from Mainland China to France is set to reach 57%^[3]by the end of March 2024.

Meanwhile, American tourists maintain a robust enthusiasm for European travel, particularly to France, with a remarkable 268%^[2]Tax Free Spend recovery when compared to 2019 and an average spend of €1.9K^[2]per person demonstrated in 2023.

Getting Ready to Welcome International Shoppers During the 2024 Paris Olympics

To attract these discerning shoppers, brands must prioritize a seamless shopping experience for Chinese travelers, accepting payments through leading Chinese platforms such as Alipay, WeChat Pay, and UnionPay. For US tourists, a warm and hospitable approach is key, emphasizing the importance of exceptional customer service.

If you’d like to know more about how we can help you achieve a seamless journey for the international shoppers.